We are looking for a CRM Manager - Upgrades & Extensions for our team in the heart of buzzing Berlin! 


Upgrades & Extensions CRM at Babbel means: upgrading customers to longer or higher value subscription types, helping them master their language learning by upgrading to Babbel Live virtual classes, and optimizing the current cancellation flow to drive extensions. 

Thinking outside the box and beyond what we currently offer is also always welcomed!
In Berlin, we manage all languages and markets outside of the US.


You will:

  • Participate in developing our upgrades & retention strategy
  • Work independently to plan, develop & execute cross-channel CRM campaigns leveraging email, mobile push & in-app messaging 
  • Create and manage highly personalized upgrade & extension campaigns, automated as well as ad hoc 
  • Drive customer lifetime revenue through offering our different products: different Babbel app subscriptions, Babbel gift vouchers, Babbel Live
  • Ensure communications are customer-centric and insight-driven 
  • Set up and analyze A/B tests to gain insights into consumer behavior 
  • Build and maintain successful relationships across all key departments/stakeholders through creative collaboration and actionable reporting


You are:

  • Fluent in English 
  • A communicative team player


You have:

  • 2+ years CRM experience (email, push notifications & in-app messaging) with a digital product. 
  • Familiarity with one of the key ESPs (preferably Emarsys) 
  • Great problem-solving skills
  • A passion for languages & language learning 
  • Experience with creative copywriting, particularly for CRM channels including email 
  • Data-driven with good analytical thinking, and are familiar and comfortable with data collection & analysis 
  • Excellent attention to detail & willingness to ‘go the extra mile’ to ensure the optimal customer experience 
  • Creative mindset, eagerness to learn & innovate, ability to think outside of the proverbial box



Nice to have: 

  • Marketing/External Communications experience with an eLearning product and/or subscription-based model, with a particular focus on upgrades & extensions
  • Native or bilingual proficiency in at least one of the following languages: German, French, Italian, Spanish, Swedish, Polish, Portuguese


Some perks of becoming a Babbelonian:

  • 30 vacation days and flexible working hours 
  • BVG card or Swapfiets bike 
  • Jobbatical and Sabbatical options
  • Many internal & external learning opportunities to choose from
  • A yearly Learning & Development budget
  • Visa and relocation assistance 
  • Full access to Babbel & Babbel Live classes 
  • Modern office in the heart of buzzing Berlin equipped with a family, music, faith and nap room 
  • Various internal communities to be part of including the Femgineers+, DEI Ambassadors, Accessibility & Disability Group and more 


Join one of the fastest-growing education technology companies and contribute to making learning a whole new experience. And of course: get full access to our world-leading language learning content!


Diversity at Babbel

As part of our ongoing journey towards building a diverse, equitable and inclusive company, we welcome everyone to apply, especially those individuals who are underrepresented in tech. We are a learning company, inside and out, and we encourage you to apply even if you do not fit all the technical requirements - all candidates are assessed based on skills, qualifications and on our business needs. Please state your pronouns in your application, and let us know if you’d like to be addressed by a name other than the one appearing on your official documents. If you have a disability or special need, feel welcome to inform us, so that we can provide you with the proper assistance in the application process.

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Vielen Dank & viel Erfolg! 

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